Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.
Inevitably, as a business owner, you are too close to your products. You know how to easily find them online. This can lead to weak SEO content. It’s important to take an objective approach to the process of building online visibility. Make a serious attempt to see your products through the eyes of potential consumers and search engines.
SEO Will Impact E-Commerce Sales—Understand Your Audience
With sites like Shopify and other webhosting services, starting an online store is easier than ever. Sales, on the other hand, are harder than they have ever been. There’s a huge amount of competition, so simply using a template along with professional product photographs may not be enough to capture the attention of your target audience.
Think about the last internet search you did for a product. There’s a good chance that the results were in the tens-of-thousands, and the top five are usually the only ones “worth” clicking on. If your online store falls into any of the sites below that first page of search results, the products may not be seen at all; which means, no sales. Zip-zero-nada!
This is where effective SEO content comes in. SEO for a sales page gives you several opportunities to appeal to consumers. Using blogs, landing pages, and product descriptions can significantly increase your chances of showing up on the first page of Google search. Before launching your site, consider these SEO tactics for your e-commerce website:
- Write your content for your customers. Imagine what people are looking for when they search and write product descriptions with this in mind.
- Provide a solution. Focus on what the product can do for them and summarize this.
- Tie the products into the blog and additional shareable materials.
- Keywords aren’t the number one focus anymore. Include them, but don’t overpower the natural or organic search terms.
- Understand that different people may search for products in different ways. Include the terms that will appeal to the largest demographic. Think of how an adolescent would look up the latest video game compared to the lingo used by an older adult and optimize for the largest group.
- Keep your meta descriptions short, to the point, and packed with valuable information. Fluff won’t go far with e-commerce descriptions.
- Design your pages with customers in mind. Don’t make them hunt through hundreds of separate pages to find the product they want. Consolidate certain aspects and provide links to related products. The more convenient the process, the more likely they are to buy the products.
Don’t hesitate to call upon the professional SEO copywriters at MintCopy if you’re having difficulty improving the SEO for your e-commerce site. You can focus on acquiring amazing products, and we’ll do the rest!
Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest SEO content marketing trends for e-commerce.
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
