Trying to Nail Personalized Content Marketing?

 

Use the Right Content Nails!

‘Cinderella’ is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn’t enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here’s how to use the data you have about your customers to make the content fit.

Use Personalization Thoughtfully

When you create content, choose data that helps you connect more effectively, rather than just personalizing content because you can. Be specific so the reader knows that you created the content with their needs in mind. Have your copywriters tell a unique story that will resonate with your audience. You don’t simply want to replace the data points for each person.

Don’t Go Big with Personalization

There is a lot of data available for each of your readers. When you use too much data, you may come across as creepy rather than personal. Start small. Be aware of privacy issues. Your readers may not want to see their home address or birthday on their personalized content. Use zip codes and don’t share sensitive information.

Use a Personalized CTA

The call-to-action (CTA) is among the most important aspects in copywriting. You want to be clear and tell your customer what to do next. Make sure your CTA reflects your goals. If you’re upselling, you want the reader to make the purchase. If you’re offering information, maybe you want the reader to call customer service. Giving the reader the opportunity to take the next logical step helps them stay with you to avoid an abandoned cart or drop-off.

Reach Out with More Than Sales in Mind

Consumers see hundreds of sales pitches each day. You will turn your audience away if you are always asking them to make a purchase. Find other ways to make connections with your readers. Offer information about how to use your product most effectively. Write a thank you note to your customers. Give rewards or hold a contest. Content isn’t just about your needs or your SEO strategy—it’s about cementing relationships.

Support Your Content Plan

Personalized content can add more details to your content strategy. Reach out to an experienced content agency to support your content calendar. MintCopy’s writers can help you stay on track with your content marketing while you focus on what you do best – oversee your business.
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Resources:

• https://pages.idomoo.com/the-dos-and-donts-of-personalization
• https://www.rws.com/content-management/tridion/resources/guide-to-search-experience-optimization/