Striking a Balance
You’ve been told time and time again that your online headlines need to be peppy, snappy and above all: clickable. What you haven’t been told is how to write them, on a regular basis, for a variety of platforms, networks and interfaces.
While there isn’t an exact science (though we’re told they’re working on it…), here are a few easy ways Marketing Experiments has determined that you can use to approach writing headlines that will stand out:
- Tell the customer what they get…right away: Whether it is a limited time offer or valuable information, state it right here.
- Meet their motivations: It’s tough to write headlines if you don’t know where your customers are coming from or why they are interested in your product, service or content. Do the research legwork to find out, then make sure your headlines match their motivations.
- Focus on facts, not fun: Headlines that prioritize clarity over cleverness will convert more—plain and simple.
Sounds easier said than done? It probably is, but you have an alternative. Work with the best content writers for optimized content from headlines to body copy. MintCopy offers website copy and SEO copywriting services to clients across Canada. Whether you require short PPC ad copy or more detailed news releases, we can help your company produce quality content that improves lead generation. Looking for leads in Mississauga or across North America? We can get those headlines working for you.
Hire MintCopy for all your copywriting needs. Contact the best SEO copywriters to learn more about how we can optimize your content marketing efforts. Call 888-646-8003 or send us an email for more information.
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
