Include Your POV to Encourage Conversion
Imagine how differently we’d see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca’s point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you’re still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.
What Does POV Look Like in Digital Content?
Think of your point of view like a lens. It’s how you see and approach a particular topic. If a friend asked for your thoughts about pineapple topping on pizza, you probably have a strong opinion, regardless of whether you’re for or against it. That’s your POV. Here at MintCopy, our content agency has a strong POV about creating content geared toward a human audience instead of writing solely to impress the search engines. While we incorporate SEO best practices into everything we write and publish online, our focus is always on user engagement and conversion.
Identify Topics that Interest Your Audience
There is a rash of blogs simply creating generic content written only to please the search engines. By contrast, POV-driven informational content relies on your unique lens. You take your style and personality to showcase a topic that will engage your audience. It could be a controversial topic, such as politics or religion, but it doesn’t have to be. It must be a topic that brings value to your audience while relating to your products, business, or industry.
Give Shape to Your POV
Once you’ve identified topics that your audience cares about, the next task is to determine your POV. It doesn’t have to be some grand idea or a controversial opinion. Showcase your POV through your copywriting to provide information while showing your audience that you understand their problem and you have a solution. In the content marketing industry, for example, artificial intelligence tools are trending. Using AI to create content is becoming more common, but AI tends to focus on your SEO strategy. Our POV is to use AI to support and enhance content creation while editing content to be audience focused.
Use Your POV to Drive Traffic to Your Site
Your audience wants information. Readers are looking for content that provides them solutions. You have a product that can meet their needs. Your POV is a way to reach your audience by showing them that you have something more to offer beyond generic information they can easily find anywhere. MintCopy can help you create engaging content that will resonate with your audience to have them take the next step. Our copywriters rely on your content marketing strategy to let you focus on the big picture for your business.
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Resources
https://moz.com/blog/informational-content-with-povs
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
