Write Email Marketing Copy that Gets Opened
A, B, C, D… If only words lined up like letters when you sat down to write an email! Marketing emails are particularly tough. With sales goals, budgets, open and click-through rates being tracked, it can be tough to find the right words to make your message stand out in a flooded inbox.
Research has found that the order of those words may be just as important as the words themselves. Here’s what Marketing Experiments uncovered with a huge pool of marketing emails, tracking, research and testing:
- Don’t Ask: Assume that the receiver is interested in what you are sending to their inbox, otherwise it wouldn’t be there in the first place. Whether you are asking a question to build anticipation or to actually inquire, don’t let it lead your subject.
- Tell: Let them know what they will get if they open the email. Be specific! The word “Get” is particularly enticing, but don’t get stuck on using it for every new message.
- 2 Words: The first two words should definitely communicate value and motivate your reader to click. Length isn’t the most important factor, as a long subject can actually communicate importance. Just be sure the best bits are up front!
- Be Positive: Connect with desires and significance rather than fears and anxieties. Forget the build-up. Bring your subject line straight to the action and content that will help the reader meet their goals.
Need help crafting email subject lines, body copy, website content or PPC ad copy? The team at MintCopy is comprised of professional copywriters with years of experience. Combined with knowledge of the latest digital trends, techniques and SEO copywriting practices, we can help you meet your goals for content marketing and lead generation.
Turn to the best content writers in Canada for optimized content marketing across website copy and all your digital platforms. Whether you need a full strategy overhaul or are looking to increase the rate and quality of content you are publishing, our leading copywriting agency in Mississauga can provide comprehensive services.
Contact MintCopy to tell us more about your content marketing gaps and let us fill them in with our SEO content services. Call 888-646-8003 or send us an email to find out more.
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
