Oh Wait, You Want it to Be!
Did you know that only around 1% of your Facebook fans return to your page once they have liked it? That’s because most Facebook users spend the majority of their Facebook time looking at their newsfeed, waiting for good things to come to them.
This means it’s more important than ever to make your Facebook content count. You need to make sure you keep appearing on those newsfeeds and giving your fans irresistible content they need and offers they won’t refuse.
Be Seen and Liked By More People All the Time
Facebook reported recently that on average, a Facebook page only reaches 12% of its fans. Of course, you want your figures to be much higher than that. Otherwise what is the point in spending time thinking up compelling, unique and fresh social content?
So, here are some ways to bump up viewing figures and those all important click through rates.
3 Ways to Promote Your Posts to Fans and Non-Fans
- Get Your Most Recent Posts Noticed By Non-Fans
By setting up a promoted post on Facebook, you effectively set that post up as a Facebook ad. It’s a great way of getting your posts shown in a prominent position and attract new likes to your page. You can choose to target fans and non-fans. You can also target this post using demographics, interests and other criteria that fits the profile of your ideal customer. - Make Sure Your Fans See Your Recent Posts Too
At the same time as you create a promoted post for your non-fans, why not set up the same post for your fans? The non-fans post will extend your ad’s reach beyond that of the fan-base you have already established, while the fans post will ensure your message reaches as many of your fans as possible. - Promote Your Most Engaging Posts to Non-Fans
By monitoring which of your posts are performing the best, you can choose which ones are most likely to appeal to non-fans. Not only can you promote these posts, but they can also be used to bring some long-term traffic to your Facebook page.
We can help you make your social media content count. Speak to MintCopy today. Contact us now at 888-646-8003 or send us an email to find out more.
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!