LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.
Know Your LinkedIn Audience
But you can’t just start writing SEO content for the platform without considering a few essentials. Writing for LinkedIn users is different from other social media platforms. LinkedIn is a professional network. Articles can position you and your company as an industry-leader, with expertise and knowledge. Your articles can help you get visibility with your audience, when you write to their pain points. Most experts advise that you shouldn’t use LinkedIn Articles for direct sales copy or promotional articles. LinkedIn is for connecting with other professionals. You can, however, use LinkedIn ads and sponsored content, but that’s a different subject for another day.
Define Your Goals
With any type of content, you should have well-defined goals when creating it. When you just create content because you “should,” it won’t offer genuine value to your users. Consider that one-quarter of LinkedIn users are senior-level influencers. Present your best content to the LinkedIn platform to reach a new audience. Get noticed by providing relevant content with a purpose.
Include a CTA
A call to action tells your reader what action to take next. With LinkedIn, you can use the CTA to get more engagement from the reader. Ask readers to share their own insights about the industry. Get readers to ask questions about your content topic. You want comments on your LinkedIn article, because the algorithm boosts its popularity as your article gets more comments.
Follow the Metrics
As with any content, pay attention to the analytics. Knowing which content is successful with your audience can help you grow your following. You’ll save time and money by producing content that resonates with your readers. Make checking the metrics on LinkedIn part of your routine. Then use that information to define your content marketing plan.
Seek Help with Social Content Creation
If the thought of creating new content for one more platform sends you into overdrive, get help from a content agency that can support your goals and vision. Our copywriters at MintCopy have experience creating high-quality content within many different industries. We work with you to create content for your readers to grow your following. Contact MintCopy to get started.
Resources:
https://www.searchenginejournal.com/linkedin-pages-can-now-publish-long-form-content/419848/#close
https://www.jenniferberube.com/writing-linkedin-articles/
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
