A large content project is a fast track to stress and disaster—but only if you let it happen. The key to success and keeping your hair from falling out is to plan, plan, plan. Whether your content is in the form of words, video or Infographics, here are 5 ways you can ensure that your project goes smoothly and gets you the best results.
Choosing Your Content Provider Wisely
Your content could be online for a very long time and so it pays to choose your content creator with great care. You could choose to write your content yourself, use your in-house teams or you might want to outsource your content marketing to a copywriting agency. Just make sure that you choose somebody who understands your industry, your business, your tone of voice and your deadlines. You really don’t want to be scrambling to publish content in the early hours of the morning!
Create A Content Style Guide For Consistency
By creating a content style guide, you can ensure that everybody is singing from the same hymn sheet when it comes to writing and publishing content. This style guide can include anything from tone of voice and target audience to how to publish your articles in WordPress.
Establish a clear chain of demand, deadlines and workflow
To keep your project flowing smoothly, it is important to define roles and assign tasks and deadlines accordingly. Ensure everybody knows what they should be doing and when, and that they stick to the content style guide. If you have hundreds of articles or a series of videos to be published, project planning is of the utmost importance.
Provide regular feedback to your teams
A larger content marketing project can be more susceptible to problems and they could arise at any given time. By reviewing your processes regularly and feeding back your findings to your teams, you can ensure that small problems do not become big ones. By providing feedback, you can also motivate your writers and increase productivity—content creation can be a lonely and arduous job sometimes, and it’s good to feel appreciated!
Learn from others, but don’t be a copycat!
There is nothing wrong with a little “beg and borrow” if it is done in the right way. The right way means taking ideas from other websites rather than copying and pasting large swathes of content — remember, Google doesn’t take kindly to duplicate content. Take a look at some of the big players out there in the marketplace and learn what works.
At MintCopy, we handle large content projects every day and understand how to keep your project running smoothly. To find out more, call us at 888-646-8003 or send us an email.
Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!
