Continuing this list from our previous post, here are 21 additional Dos and Don’ts to make your content contribute significantly towards lead generation and conversion.
- Do market your content widely. Don’t think this will happen automatically, so have a process, a system and the right resources to do this effectively.
- Do encourage your staff to create content, but don’t coerce them or the quality will suffer.
- Do keep up to date with what your website visitors are looking for. Don’t ignore comments and requests on your own site or on social media about your content or company.
- Do write technical content if your prospects will require this, but don’t only have technical content.
- Do curate content; don’t curate content only from other sources rather than producing your own.
- Do tie content tightly to strategy; don’t assume content will work alone.
- Do use guest bloggers and writers, and don’t expect them to do it for free.
- Do use a good editor; don’t be too restrictive over editorial practices though.
- Do make sure your content is mobile friendly; don’t ignore that enormous audience.
- Do optimize your content for users and visitors; don’t write specifically for the search engines.
- Do help to answer questions; don’t assume you have the only answer.
- Do allow comments; don’t presume that negative comments are all bad and delete them.
- Do produce customer-centric content. Don’t focus only on your business.
- Do share your content with other websites and blogs. Don’t fall into the duplicate content trap.
- Do include keywords and long-tail phrases; don’t stuff!
- Do cite and quote third party sources, research and stats for added credibility. Don’t fail to do your own research too
- Do create content regularly. Don’t put quantity before quality.
- Do be passionate within your content; don’t be obsessive or blinkered.
- Do integrate social sharing buttons. Don’t fail to monitor social media.
- Do claim authorship of your articles. And don’t claim authorship of other people’s content – it will backfire!
- Do regularly write exciting articles and posts about your niche market. Don’t worry if you get writer’s block; you can always hire MintCopy to help you!
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Sheetal Pinto is the founder of MintCopy, a content agency that has been helping businesses communicate effectively since 2008. With a passion for words and a knack for SEO, she’s worked with companies around the world to craft copy that not only engages but ranks. Whether it’s blog posts, website content, or social media updates, Sheetal has a talent for turning complex ideas into compelling stories. When she’s not optimizing content or editing for clarity, she’s probably daydreaming about the perfect headline or debating the Oxford comma. With over 16 years in the business, she’s seen the digital marketing and SEO content landscape evolve and grow. Sheetal’s mantra? Fresh copy, refreshing results!